Future of Foodservice Ideation Workshop

28 Sep 19 | 10:00 am - 12:00 pm 0
Markthalle Neun
Eisenbahnstraße 42/43 / Berlin

Food Innovation is a Global Mission!
Join us on our journey and get to know four disruptive food innovation from different parts of the world.

Innovation has to add value but does not necessarily have to be something brand new. It requires the understanding of an idea, maybe rethinking it, putting it in a different context and making new connections. At the end of the day, it only matters if the implementation of the idea was successful, value-adding and sustainable.

Throughout four Saturdays you will have the chance to learn about our food system in small multidisciplinary groups analyzing case studies from the https://foodshapers.org book series.
Discuss the food system problems these examples found a solution for, how these solutions could be adopted and implemented in our local context, and what are the existing actions in our immediate surrounding.


Food is a communicative practice that upholds and builds a connection with people, places, and culture. With that perspective in mind, the foodservice industry is evolving into the food care industry. This means that consumers want food, and, thus, the foodservice industry, to provide more than mere nutrition. Consumers want the experience and human connection that food can facilitate. We predict that such intangible and social preferences will grow in breadth, depth, and urgency, eventually transforming those preferences into demands in the food industry.

Using a grid analysis tool, we can compare three scenarios (reconnection, customization, and food values) through the lenses of consumers, providers, and facilitators. In this context, reconnection is defined as the need for human relationships and interactions; customization as human’s personal needs (religious, dietary, and allergy-related); and food values as environmental, ethical, and social considerations when making decisions about food.

The world doesn’t change when scientists invent something new; rather, the world changes when consumers change their expectations as a result of those new inventions. Similarly, the food innovations will not change the world on their own; rather, innovations will change the world when consumers adjust their purchasing decisions to reflect the consequences of those innovations upon their understanding of “food”.
The challenge is not so much to predict the future as it is to shape it.


The workshop has limited seats for 20 participants. Follow this link to purchase your ticket.

Single ticket €25 (1 workshop + 1 book download for free)
Global Mission ticket €69 (all 4 workshops + entire book series download for free)